Boy, I was really hoping I’d have a new “Hot Copy” on my hands here, but unfortunately for me the PR guys at Cleveland/Srixon kept a straight face long enough to get through this release announcing Srixon’s new Tour Yellow golf balls.
The thing to keep in mind is that this is decidedly not a ball that 30-handicappers keep at the bottom of the bag for that vexing water hole–these are premium Z-Stars, retailing for $40 a dozen. We might even see it on Tour. I will say at the top that if there is one guy on Tour who’d be most impervious to the ribbing one would inevitably take from playing one of these, it’d be [Srixon staff pro] Jim Furyk. I think that needs to happen, actually.
What could possibly be the motivation behind this? Why, science, of course. From the press release:
“By tapping into the psychology of hitting each shot and the visualization and calming effect at address, the Z-STAR™ and Z-STAR™ X Tour Yellow golf balls incorporate the science of visual perception with the psychology of color effect on the human brain. Science has proven that yellow is the most visible color in the visual spectrum and psychology has correlated green with calming and stress relief; therefore Srixon® has combined the two colors based on these findings to tap into the player’s mind and expand the benefits of playing a better ball.”
But hey, man, isn’t that, like, a cultural construct or something? According to The Internet, in Japan (where Srixon is based) yellow is considered the color of courage, because in 1357 some samurai wore chrysanthemums into battle. In the U.S., the connotations are obviously different. Indeed, another authoritative source claims, “While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more.”
Sergio Garcia could not be reached for comment. Because I didn’t try. It’s a figure of speech.